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How do you know if it’s the right time to sell a house in La Habra?

Whether you’re ready to sell your home or simply trying to find a realtor in La Habra, the initial steps can be emotional − but they need not be stressful.  When owners sell begin a realtor search they sometimes believe that timing is everything.   But that’s not necessarily true.  You can do well financially in almost every market, when you get the right advice.  There can be advantages for sellers not just in hot (or warm) markets like this one, but even in a soft real estate market.  Often the seller of a home on one hand is a buyer who’s getting a great deal in some other transaction.  Whether the market is booming or softening, we offer real-time insights along with comparable values, so you make informed decisions. 

With a La Habra seller’s agent as your trusted advisor, you can plan to sell with confidence at any stage in the La Habra real estate cycle. While many of our buyers are moving up from Fullerton or Brea, or other Orange County neighborhoods, we also promote your La Habra house for sale through our partnership with World Properties.    Our marketing strategies generate the widest exposure after we list a home, and position it in the most favorable light.  As we bring both local and global clients to the table, we market your property to help potential buyers fall in love with your home just as you did.

What makes us the best seller’s agent in La Habra – especially for West Country Hills and East Country Hills Drive?

Five key aspects set us apart as one of the best La Habra real estate agents. First is the fact that we know this market so well, and we’ve “been around the block” many, many times.  The housing market’s always changing.  You see it.  We see it.  Your home’s value can fluctuate based on many factors, ranging from curb appeal, to neighbors, to the ambiance buyers feel when they first walk in.  We don’t just evaluate those elements – we help you move the needle to maximize the true value of your home.  So you get the best sale price.   

Second, we know you’re looking for an advocate.  You wantpros who use their experience to get you the RIGHT price.  Not just any sale will do – and if you’re sentimental, perhaps not just any buyer, either.   You need a realtor who’s not only a neighborhood specialist, but one who has the particular expertise in the exact area you’re targeting, to provide the proper comps and insights that a generalist can’t offer.  So whether you’re selling a single family residence, a condo or a townhome we help you maximize the value of your real estate sale in La Habra.

Third, we market your property and all our realtor listings more effectively than most.  Because your time is valuable, and your home is sacred to you, we’re selective about who we show your home to.  Yes we may host an Open House if we feel that’s appropriate, and we work make it creative so you get more attention and exposure.   But we also know when a house would actually do better by been positioned as exclusive, seen by private appointment only.  For example when we sold Jonah Hill’s house, or Tommy La Sorda’s condo – but this applies to other homes as well.  We’ll tailor the approach to what’s best for you.

How does a La Habra Heights realtor PRICE a house for sale in La Habra CA?

Listing a house for sale in La Habra at just the right price is the trickiest part − and it’s where we as a Seller’s Agent truly earn our fee.  Because it’s not as easy as it seems!  For example, Zillow readily admits the figure they show as a zestimate can be too low by 5%, or too high by 5%.  On a $1 million dollar home on East or West Country Hills Drive in La Habra, that means a potential $100,000 swing:  if the home value is 5% less, it’d be hard to sell for anything over $950,000.  On the other hand, its true value could be 5% more:  that’s $1,050,000.  And in that case you could be leaving a lot of money on the table.  

So whether you choose us or someone else, stay open-minded if the comps and the suggested list price is different from what Zillow or some other search engine suggests.  We on the other hand can peg your house more precisely – not only because we see it up close and personal, but because we can reveal the additional dollars that could be unlocked with several quick improvements that increase home value, and perhaps if you were to stage the home, with our help.  These elements can add up to 15% more dollars to the “as is” value of your home.

Some listing agents dangle a list price that’s quite on the high side, hoping an exited seller quickly signs the listing agreement − even when the basis for big promises is shaky.  They may simply plan to return asking for price reductions in a few weeks.  We of course don’t play that game.  We value your trust and so we aim to under-promise and over-deliver. 

That starts with getting the most eyeballs for your listings.  For example, home buyers typically fill out an online form with a price range, minimum and maximum.  If you’re above that range by even $1, it’s like your house doesn’t even exist!  They’ll never see it.  So if you price your home at $700,000 you could miss out on a bunch of people searching in the $600,000–$699,999 price range.   Thus, if you’re on the cusp we might suggest rounding down to capture more eyeballs – maybe to $698,888 because “8” is considered lucky by some buyers, and could still bring you up above your asking price.

Check out the graph below.  Statistics prove that most showings occur when a house first appears on the market.  After an initial burst of showings, activity typically decreases.  So it’s vital to position your home at the most inviting price during this initial market exposure, in an effort to generate multiple offers so we can create negotiating leverage.

Starting with a price that’s too aggressive and planning to reduce it later is one of the biggest mistakes we see.  Ironically, homes with a lower asking price tend to end up with multiple offers above asking, and those with overly aggressive pricing often end up having to come down after weeks or months of lingering – often to a level below what they could have gotten if they’d priced it compellingly in the first place.   We work hard to avoid that, and instead hit the perfect balance – so you can enjoy peace of mind that you’ve neither turned off potential buyers, nor left money on the table.

We negotiate to maximize your sale price as top real estate agent in La Habra

Most buyers come in 5-10% lower than the asking price, expecting to negotiate with home realtors – unless we succeed in creating a competitive bidding situation.  Once the offer(s) are in, you can choose to counter.  We’ll work to learn as much as we can about the buyer and what they like, what they value.  We try to ferret out details about any time constraints they may have, number of other properties they’ve seen, and other factors that can influence their decision to meet or beat your asking price.

Of course, it’s important to realize that no matter how hot (or slow) the market may happen to be, the rule of thumb is that the highest offers tend to come in the earliest days of most listings.  The sooner you get an acceptable offer, the higher the price is likely to be.  That’s why our pricing strategy as your La Habra realtor agent aims to get a lot of activity in the early days – so we can negotiate with multiple buyers while the property is still seen as fresh.

When we’ve got you a good offer, we as your ally negotiate the best possible deal terms.  Price is one element, but contingencies and inspections and repairs are another area where we work for the most favorable outcomes.   Clients trust our record as the best realtor in La Habra CA for creative problem solving.  Our integrity, knowledge and reliability build trust among all the parties, including buyers and their reps, to ensure that nothing derails your desire to close as soon as possible. 

From finding the right people to make quick value-adding improvements, to decluttering, organizing and staging, we help you maximize your value.  Professional photographs and a video of your property, which are typically offered only by high end realtors, are standard in our listing package.  And professional photography has been shown to generate 118% more online views, result in sales that are 50% faster and 39% closer to the list price.  And that’s just one element of our broad real estate marketing strategy when we sell homes in La Habra.

You’d be surprised:  even the smallest things can make the difference and seal the deal for the sale of your La Habra home.  Whether we sell houses on East or West Country Hills Drive, in La Habra Heights or elsewhere, we take the time to understand your unique needs and values.  You don’t have to know a lot, or even do a lot.  Our La Habra real estate agent team has it covered.  Why don’t we begin by exploring your options.

3 steps to getting the best price when we sell homes in Fullerton

When you’re just starting to think about selling your home or you’re ready to find a realtor in Fullerton, rest assured the process need not be complex.  Think of it in just 3 easy phases.  And as a Fullerton seller’s agent we’re with you at every step.  For example, we work with you to:

1. SPRUCE it up so it looks like a gem − and smells like hope!
2. LIST it at the right price – and MARKET to get multiple offers
3. NEGOTIATE the very best deal – and close QUICKLY        

We make Fullerton houses for sale sparkle – and smell like hope!

And what exactly does “hope” smell like?!  Well, think of a time you checked into a fancy hotel. Or when you toured a model home in a newer development.  Or some other occasion when you walked into a place and immediately felt like you wanted to live there – or at least stay as long as you could.  That’s right!  That’s the scent of hope.  A feeling of ease.  Thinking you can rest a while.  Expecting to have a good time.

Now if we could just bottle that scent and spritz it around, we’d be the king among Fullerton real estate agents.  But the fact is, you have to find a way to create it yourself.  With some help from us, of course. While we can recommend vanilla or citrus-scented candles, the true smell of hope rises from your “sprucing up” activities.  It’s the honest-to-goodness by-product of airing, clearing, cleaning -- and perhaps even painting, buffing and staging your home.  Of course, you don’t have to do it all yourself.   We have options to make a house shine and to increase home value without  working your fingers to the bone.  So we start by discussing how you can put your best foot forward.

How do we price houses for sale in Fullerton − to attract multiple offers?

Setting a price tag on a home you’re trying to sell can be a tricky thing. For one thing, it’s your home!  Filled with memories, hopes and dreams.  But emotions can cloud one’s judgment and lead to the wrong price.  And as a realtor agent we’re the first to see the consequences.  Aiming too high can make a home languish on the market for months, or perhaps not sell at all.  But if it’s priced too low, we risk leaving money on the table that you truly deserve.

Most showings occur when a house first appears on the market, and most buyers’ agents encourage their active, qualified buyers to see newly listed homes first.  After an initial burst of showings, activity typically decreases, as only buyers who are new to the market visit homes that have been on the market longer.  So as a Fullerton real estate agent we know it’s critical to position your home at the most attractive price during its initial market exposure, and aim to generate multiple offers so that we create negotiating leverage.  When a buyer knows there’s another offer, it often makes your home all the more attractive and typically leads to a better deal than when we aim high and see fewer buyers.

As the chart above shows, a house that sits on the market 4 weeks among other realtor listings ends up at what should have been the original list price, at which point it’s already lost momentum.  At the 8 week mark there’s a risk the actual sale price might end up slightly below its true market value.  We work hard to avoid that – and we start by working with you to find the perfect balance. So you have true peace of mind.

How do we as top realtors market your Fullerton house for sale?

What used to be a local real estate market has gotten quite global.  While a fair number of buyers continue to come from Fullerton or neighboring cities like Brea or La Habra where we also have a strong presence, and the majority of buyers come from a 20-mile radius in Orange County – a substantial number of buyers are coming from Asia.  Happily for sellers, many of them have the cash for a quick close with few contingencies.  As Fullerton home realtors we have access to this market whose influence has been growing for decades, especially in Fullerton.

Thus, our marketing and realtor search is both local and global.  We partner with World Properties, the official hub of the International Consortium of Real Estate Associations.  While aspects of our technique are proprietary − our secret recipe, like KFC! − you can glimpse of some of the real estate marketing strategies we deploy when you list a Fullerton home for sale with us.

The work we invest to maximize the underlying value of your house from the outset, combined with great pricing techniques and marketing strategies, often generate several offers in a short space of time.  By the way, our services include a set of professional photos and a video that’s the hallmark of only high end realtors like us.  These are proven to generate 118% more online views, result in offers that are 50% faster, and 39% closer to the list price.   Then comes the fun part!

How do we as a Fullerton seller’s agent negotiate to maximize your price?

Once the offer(s) are in, you can choose to counter.  Unless we’ve successfully set the stage for a bidding contest, most buyers come in 5-10% lower than the asking price, expecting to negotiate.  We’ll work to learn as much as we can about the buyer and what they like, what they value … including ferreting out details about any time constraints they may have, number of other properties they’ve seen, and other factors that can influence their decision to meet your asking price.  Or to top it!

When you get a robust offer relatively soon after your house is first listed, it’s human nature to think there may be something even better ahead − if you just hold out a few more weeks.  “Let’s wait and see if someone beats this offer” might be a tempting thought.  But statistics show that no matter how hot (or slow) the market may happen to be, the rule of thumb is this:  the highest offers tend to come in the earliest days for most listings.  Holding out for more almost never works out for the better.

So when you’ve got a good offer, as  a seller’s agent we’re your strongest ally in negotiating the best possible deal terms.   Clients trust our reputation for being the best realtor based on our record of favorable results as their advisors.  And we’re on tap for creative solutions to solve any problem that could arise during the process.  We’ve seen just about every obstacle to a successful close -- and we’ve successfully overcome virtually all of them.  Our integrity, knowledge and reliability build trust among all the parties, including buyers and their representatives, to ensure that nothing derails your desire to close as soon as possible.

We love to sell houses in Fullerton and to see homeowners like you make a successful, happytransition to your next abode.   So when youlist your home, we take the time to understand your needs and your values.  You don't have to have time or know-how to do everything, or even much about anything, to get started.  As a Fullerton realtor, we bring resources to do what you can’t do on your own, to maximize the value of your home.  So let’s start by looking at your options, shall we?

4 techniques that sell homes in Brea for top dollar

Who you work with matters.   When you’re ready to sell a home in Brea, you’ll find lots of Brea real estate agents eager to have your listing.  But how do you know who’s good – and who’s best for you?  Reviews and referrals are a great place to start – which is why we’re so proud of our record on this score.  Another great indicator is the level of insight and detail you get from an agent about how they intend to get the maximum value from your specific home.  Your needs are unique.  When we sell houses, we start by listening.  Then we select a clear strategy and apply proven techniques that result in faster sales.  How?  We partner with you to:

1. MAXIMIZE your true underlying value – with staging and selective fix-ups

2. SELECT just the right price

3. MARKET your home to get the best offers quickly

4. NEGOTIATE great terms, and close rapidly

The housing market is always changing.  You know it.  We know it.  Your home’s value could fluctuate based on any number of factors, from curb appeal to neighbors. We’re on top of neighborhood trends, and have a unique, transparent approach.  And we apply our expertise to get you best results.  Because we’ve done this lots of times. 

Step 1:  When you sell a house in Brea, increase home value with some quick fixes

“Easy to say!” … and with help from our team, it’s also easy to do.  We walk through your home with you and offer our fresh eyes – gently sharing what we see as if we were your dream buyer.  We’ll make a short list of improvements that can add great returns quickly.  For example, we’ll help you see what to declutter:  because your closets and rooms look 2x as big when you remove half the items.  “Dream on,” you might think!   We’ll show you how to do it with less effort. 

Can a can of paint add thousands of dollars to your sales price?  Absolutely.  Because while you know your home is valuable, sometimes it takes a fresh coat and some new bling to help potential buyers see it too.  We help you prioritize, brighten and decorate so that each room has a clear purpose – enabling buyers to picture themselves immediately enjoying the space.  

If you’re the do-it-yourself type, our carefully honed list of steps and tips can create focus and energy.  And for clients who prefer to delegate, we have a great menu of options – ranging from minor improvements to redesign and full or partial home staging.

Did you a modest investment in staging, can make you money?  According to theNational Association of REALTORS® “2016 Profile of Home Staging”, 71%  of sellers’ agents believe a well-staged environment increases the dollar value buyers are willing to offer, with an increase in price ranging from 1% to 5%.  For a home priced at $800,000, that’s a nifty return of $8,000 to $40,000 … on staging costs that average about $1,800 - $2,400 depending on the specifics of the home.  As top realtors in Brea, we show you how, or even simply make it happen for you.  Just like that.

Step 2.   PRICING your Brea house just right – how a top seller’s agent does it

The most critical factor when selling a house in Brea is setting the right price, given the attractiveness-level of the particular home.  The price at which your property is marketed determines whether you’re more likely to get multiple offers in a short space of time, or whether the property might linger for months until you decide to either reduce the price or withdraw from the market. 

So after we maximize the underlying value of your home in Step 1, we calculate the optimal balance between a fast sale at a great price, vs. the downside risk of reaching too high.  Why?  Because over-pricing of the property may result in a smaller buyers' pool, and a prolonged stay on the market that will result in lower offers being submitted.  But under-pricing the property could result in you leaving money on the table. WE find the right balance, and show you how and why we recommend what we do.  

While our methods are tailored to every situation, one favored approach is to propose a slightly lower list-price price in an effort to attract significantly more traffic and create a sense of urgency among buyers.  When buyers and agents know “this deal won’t last long”, it often results in getting faster offers, and more of them.  In most cases, this translates to a somewhat higher price than when we start with higher number that gets fewer clicks or visits.  Counter-intuitive?  Yes.  Proven effective?  Absolutely.   Because it’s always easier to ask for more, when you have multiple offers to negotiate from a position of strength.

Step 3.  How we MARKET to sell your home in Brea for top value

Our marketing strategies cover all the angles, and we start by making sure your property visually stands out from the competition.  Professional photography is essential to a successful home sale in Brea, and we are the only real estate agency in Brea that includes professional real estate photography with every listing.  According to IMOTO 2016 Impact of Professional Photography, this investment on the part of high-end realtors like us results in 50% faster sale, 39% closer to the list price, and generates 118% more online views.  So we start with professional photos.

While the some aspects of our strategy are proprietary, as they help us stand out from other Brea real estate agents, we can give you some glimpses into our Brea Realtors Marketing Strategies.  For example, Brea houses for sale will be listed on dozens of real estate websites within 24 hours of activation in the MLS.  And because what used to be a local real estate market has gotten quite global, we also partner with World Properties, the official hub of the International Consortium of Real Estate Associations.  While many of our buyers continue to come from Brea or neighboring cities like Fullerton or La Habra where we also have a strong presence, as well as other Orange County neighborhoods, we do have access to a substantial number of buyers from Asia.  Happily for sellers, many of them have the cash for a quick close, with few contingencies.

Step 4.  Negotiating to maximize your price when selling a house in Brea (30)

Once we’ve got you a good offer (and hopefully several), we as a Brea realtor are your greatest ally in getting you the best possible deal.  Most buyers come in 5-10% lower than the asking price, expecting to negotiate … unless we successfully set the stage for a bidding contest where they sense pressure to come in with a very strong offer from the start.  In any case, we as home realtors work to learn as much as possible about the buyers and that they value most:  including ferreting out details about how many other properties they’ve seen, any time constraints they be under, and other factors that can influence their decision to meet or exceed your asking price.

We’ve built a reputation as a realtor agent that enables not only you as the Seller to trust us as your reliable advisor, but also with buyers’ agents who know that we are tough but fair.  We seek to create win-wins, so that all parties can feel great about the transaction.  Once the terms are set, we continue to be on tap for creative solutions to solve any problems that might arise.  We’ve seen just about every obstacle to a successful close, and have successfully overcome them. 

Our integrity, knowledge and reliability build trust among all Brea CA realtors, as well as the buyer and others to ensure that nothing derails your desire to close as soon as possible.  We love helping sellers like you complete a successful sale. That’s why we take the time to understand your needs and your values.  It’s also why we’re among the top real estate agents in Brea.

You don't have to have time or know-how to do everything, or even much about anything, to get started when you’re ready to put your house for sale in Brea.  We bring in resources to do what you can’t do on your own, to maximize the value of your home.  Ready to find a realtor? Let’s begin by looking at your options together.

How do you know if it’s the right TIME to find Fullerton homes for sale?

The decision to purchase your first (or next!) home can be an emotional one, but it need not be a stressful one.  First, how do you know if it's the right time?!

Well, there’s never actually a wrong time to buy a home, if it’s “the right one” for you.  The key is finding a home you love, at a good price:  one that can become a great investment, with equity build-up and value appreciation.  Whether it’s your starter-house or your forever-home, it can become an automatic savings plan, in addition to a source of pride. 

Are the homes for sale in Fullerton right for YOU?

That depends!  Do you already live in Fullerton, and are deciding whether to stay in the area?  Maybe your family’s growing, and you want a larger place.  Or you’re ready to move upmarket as your income has grown.  Perhaps you rent or own elsewhere in Orange County and are drawn by Fullerton’s educational opportunities, jobs, or transit options.  The commute is a deciding factor for 29% of buyers − and the average trip from Fullerton to Los Angeles on Metrolink or Amtrak is just 30 minutes.

Many buyers looking for a home in Fullerton currently live in an adjoining city such as Brea or La Habra, and are expanding their search.  While some buyers are from outside the county, even international, most already know the appeal of this historic city.  If you’ve found our homes in Fullerton page, you probably have a good idea of what you want, and why.

Now, just to make sure, we’ll summarize the conditions of the local market currently.  You tell us what you need and want in your next home, then we analyze it and search for Fullerton homes that fit your criteria and budget.  We start to see if we’re on the right track, and scout what’s available in other vicinities that you may also like.  Sub-neighborhoods we might target could include ● Acacia Park ● Amerige Heights ● Coyote Hills ● Fairway Village ● Hawks Pointe ● Las Palmas ● Malvern ● Parkhurst Fullerton homes for sale ● Raymond Hills ● Skyline Drive ● Sunny Hills Fullerton Homes for Sale

HOW do we help you find homes for sale in Fullerton CA?

Whether you’re looking at new homes for sale in Fullerton, historic homes, craftsman homes, ranch style homes, million dollar homes -- or even homes for sale in Downtown Fullerton– we’ll find something that delights you.  We start by validating your price range, and connecting you with a great mortgage lender,  if you’re not already pre-qualified.  We help you find your purchasing-power sweet spot with an online Home Affordability Calculator.

Once you’ve got a price range, we set up your unique search criteria.  We pinpoint homes in Fullerton CA that fit your most important needs, and as many of your wants as possible, asking questions such as:   

1. How much space do you need?  How long do you expect to stay?

2. What’s more critical: size or location?

3. What is your home-style: traditional? modern?

4. What features on your list are “not negotiable”?

5. What trade-offs are you willing to make?   Care more about a big yard, or big kitchen?  A larger bedroom or a nicer bathroom?

6. Might a fixer-upper be an option?

We’ll visit a few open houses or new homes in Fullerton CA to gauge what's on the market and how you respond to what you think you wanted.  As you look at homes, your priorities may change along the way . . .  and that’s OK!

HOW we help you decide the Offer Price, on homes for sale in Fullerton

Once you've found a home you love, we review other properties in the neighborhood to help you choose the best price point.  What are some things we consider, to help you make a well-informed offer?

1. The List Price.  We start with what the owner’s asking – and factor in how long the home’s been on the market. Most sellers price their homes a bit high, expecting there’ll be some haggling involved. A decent place to start is about 5% below the asking price.  But it depends on how “hot” the market is, and competition from other potential buyers.  If you love it and have-to-have-it, you may not want to risk an offer that could alienate the seller.  We also try to get a scoop on the seller’s psychology.    Is there a deadline that could make your offer more attractive to them?

1. Comparables / Market Analysis.  We show you comparable home values in the 92831, 92832, 92833, 92835 and other applicable zip code, to help you decide if the price point is on par.  Supply and demand could force your hand.  If many people are competing for few homes, and you really love it, you might do well to lead with your best offer.  Otherwise, you could find yourself outbid, and never get the chance to counter before they accept some other offer.

2. Improvements and Adjustments.   We always make a list of ways in which the home is you want is both better than its comparables, and ways in which it’s less good .  This helps us refine your offer, so you are confident you’re not paying more than you must.

Once the offer is in, the seller may counter.  You can choose to counter-offer again, but you don't want to go back and forth too much.  At some point, we’ll have to meet on a price and possible tradeoffs that still feel like a “win” for you … and that leave the seller feeling it was fair as well.

WHY Erica Jeong’s among the top Fullerton real estate agents

We know you’re looking for an advocate.  You want pros who use their experience to get you the RIGHT home.  Not just any home will do.  You need a realtor who’s a neighborhood specialist and has the particular expertise in the exact area you’re targeting – as only he or she can provide the pros and cons that a generalist or out-of-area rep can’t offer.

Because your time is valuable, we preview homes on your behalf in advance.  We select a subset of houses and personally tour them with you – while keeping you informed of what’s coming on the market.  Between meetings, we make it easy for you to preview new homes in Fullerton CA online, and keep you abreast of other homes that have sold so you have your finger on the pulse of what’s possible, and what’s realistic.

Once we’ve found your perfect home, we negotiate so you don’t have to:  as your ally, to get you the best possible deal.  We check deadlines and re-check papers, so nothing slips through the cracks.  Customers trust us as their unbiased advisor throughout the process:  on tap for creative solutions to solve any problems.   Because we’ve seen just about everything.   Our integrity, knowledge and reliability build trust among all the parties, including the seller and others to ensure that nothing derails your desire to close on the home you want.  

We love helping buyers like you find dream homes for sale in Fullerton. That’s why we take the time to understand your unique lifestyle, needs and wishes.  You don't have to know everything, or even much about anything, to get started.  So let’s begin to look at your options.  We’re at your side with answers at every step, making your hope for a new home a reality.